Analysis of popular audience needs

From my analysis of popular information on stem cell research on the web, I think people are most interested in hearing about new discoveries and advances being made with stem cell research. Of course not every little discovery being made is made known to the public but when the discovery of bone marrow transplants to treat cancer was made, people wanted to know about it. If a major discovery is made that can help many ailing people, the public wants to know about it. There are a lot of failed experiements and treatments in the science world and when people hear about them, they can become upset that they were led on and the money was wasted, etc. I believe people need to hear more about the little discoveries being made in stem cell research because those can eventually lead to bigger discoveries. Also, I think that there needs to be more coverage on the research being done with embryonic stem cells in countries like China because it's not really known what solutions they're looking for. People hear they're creating and destroying embryos and get upset but don't always hear about why they're doing it. I think the media tends to report only certain aspects of stories that will get people talking and can mislead people. I know there are science magazines and journals that publish new findings but not everyone has easy access to those stories. I wish news outlets such as CNN would post more scientific stories than they do.